Meetings and Events Industry News

Technology can empower meeting planners, but it can also lead to daunting integration problems with other aspects of corporate travel. Riding the fine line between solving problems and creating new ones remains an issue that won't be solved soon.

Germany’s biggest exhibition will test the endurance of delegates as more than 200,000 visitors flock to Hanover. The event may be too big for the host city, and many delegates will have to commute for hours each day.

The disruption in event marketing and distribution is only getting started. As more robust tools emerge that are easier to use, meeting professionals will become empowered in interesting new ways.

Meetings booked online are small in stature and short in duration, which comes as no surprise. The consumerization of the booking process for meetings is well under way.

The mayor and economic development leaders in Washington, D.C. are using SXSW as a platform to promote how the city supports female and minority entrepreneurs, more so than most U.S. cities.

With event technology exploding in scope and complexity in recent years, it's no wonder that organizations aren't sure which sales and marketing tools have the most positive impact. It's the right time to start figuring it out, though.

The more creative a meeting or event, the more impactful and memorable it is. Why don't more organizations prioritize making the most of their events?

During the IMEX America conference, The Venetian created a “bucket list moment” by hosting a party in an airplane hangar.

Accor has no plans to follow Marriott International's lead with commission cuts for meetings, but then again Accor's relatively weak presence in North America means it has to focus on drawing in clients instead of pushing them away.

Augmented reality, virtual reality, and holograms are all cool. But there's still a ton of work to be done to enhance marketing and event design before turning to gimmicks.