Meetings and Events Industry News

Executives know that events work for promoting their brands and driving business. A big opportunity exists, though, for organizations to get smarter about how they spend on events and making the most of the data they produce.

Airbnb's new offerings will prove valuable for companies that don't want to source and plan their own intricate offsite experiences. A wider push into distributing meeting space, though, isn't here yet.

Airbnb is going to integrate Airbnb Experiences and curated lists of meeting-appropriate homes into its booking tool. Initial feedback has been strong, so it's probably only a matter of time until Airbnb builds partnerships in other areas.

Our latest report dives into how hoteliers are embracing digital transformation to create direct relationships with meeting planners, optimize the group sales and marketing process, and lower the overall cost of group acquisition. Download the report to learn more!

How digital transformation is revolutionizing the meetings industry, and helping hotels to foster a more direct customer relationship How hoteliers and planners are striving to optimize different parts of the…

If Eventbrite indeed goes public, watch to see whether it continues its spending-fueled period of growth or transitions into a more risk-averse period. The global event market is still booming, but growth can come at a steep cost with a lack of focus on innovation.

Taken as a whole, Eventbrite's IPO filing shows the company has been spending to scale its ticketing platform globally and tee up a strong offering for investors. It will be interesting to see if the company can continue its explosive growth scrutinized as a public company.

Is it tough to keep it cool and relevant? You bet. But the South by Southwest festival in Austin has found some secrets to packing 'em in every year. SXSW is one of the subjects in Skift’s recent sixth anniversary book, For the Long Haul, Lessons on Business Longevity, whose chapters we are excerpting for you here in the coming weeks.

After a failed initial public offering, PSAV is now in the hands of Blackstone. Time will tell if the move ends up increasing costs for event professionals as PSAV inevitably looks to expand its scale in the marketplace. The competition between hotels selling their own offerings and companies like PSAV will be fascinating to watch.

In its rebrand to the American Society of Travel Advisors, ASTA wanted to keep the acronym as is. But is "Society" really a gateway to the future? The success or failure of the move may hinge on the effectiveness of the organization's new marketing campaign. We can't wait to give it a look.