Meetings and Events Industry News

News, interviews, and coverage of the meetings and events industry, from in-person events to hybrid events to online events.

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New Skift Report: The Future of Wellness in Meetings and Events

Wellness is taking over the world. The trend is now driving billions in annual consumer spending and, in the process, is reshaping the broader travel industry. That impact naturally extends to meetings and events, which are rapidly integrating wellness and mindfulness elements into programs small and large.
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A Renewed Investor Focus on Event Technology

As event technology companies continue to grow, they’re attracting interest from investors who see promise in the sector. The jury is still out on who will be the eventual winners in a super-fragmented global marketplace.

How Event Planners Deal With Digital Distraction

You can’t really fight the contemporary addiction to smartphones. Instead, come up with creative ways to inject events with IRL engagement accompanied by digital tools that enhance the event experience.

The Psychology Behind Room-Block Bookings

Event organizers need to do a better job educating attendees on the perks of booking a hotel stay in their room block. Otherwise, more people will simply book through the channels they prefer.

Room-Block Perks for Conference Guests Need More Promotion

It turns out loyalty status and the power of the corporate card are a couple of reasons conference attendees don’t book inside a hotel block. Event organizers should do a better job informing attendees of the perks that come from booking with the group.