Meetings and Events Industry News

Event Innovation Lab at IMEX America covered best practices on how venues can help address today’s top challenges, and how to confront the lies we tell ourselves about hybrid events.

Designing a virtual event that keeps the audience from multitasking — or worse yet, logging off — takes careful forethought. Experts share their top virtual event tips, such as avoiding static presentations and making attendees part of the action.

Will the metaverse — a parallel universe of virtual reality spaces — end up transforming the landscape of events, or is the hype overblown? Technical producer and technology guru Brandt Krueger shares his predictions.

Some destinations use large incentives to attract events with the promise of government-backed grants. Some detractors, however, argue that they’re ineffective — or so effective that they create unfair competition. Is there a place for so-called subvention as the industry edges towards recovery?

With recent sustainability initiatives in the event sector, including the signing of the Net Zero Carbon Events Pledge at COP26 and others joining The Race to Zero, is the industry narrative towards the climate crisis changing, and will net zero be enough? 

This year’s IMEX America represents the exhibition’s first return to an onsite event in two years. And that same span of time witnessed unprecedented innovation in event tech. How did exhibitors use this opportunity to provide a hands-on experience of their tech? 

In the wake of IMEX signing the Net Zero Carbon Events Pledge as part of COP26, CEO Carina Bauer discusses IMEX’s sustainability initiatives and answers hard-hitting questions about the future of the event industry.

Despite visitors showing a lot of interest in attending hybrid events last year, there are some signs that attendee enthusiasm may have begun to wane. Does that mean the end of hybrid events?

Meeting and event planners will be converging on Las Vegas for IMEX America in less than a week, and EventMB will be there. As IMEX’s official tech media partner, we’re here to give you the scoop on what not to miss.

The term “hybrid” is now commonly used to describe event formats that combine in-person and virtual experiences. While the concept of a hybrid event may be familiar, it raises an important question: Is there such a thing as a hybrid attendee?