Meetings and Events Industry News

News, interviews, and coverage of the meetings and events industry, from in-person events to hybrid events to online events.

Get even more news about the business of meetings and events at Skift Meetings.

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The Formula for Making Hybrid Events a Success

Event Innovation Lab at IMEX America covered best practices on how venues can help address today’s top challenges, and how to confront the lies we tell ourselves about hybrid events.
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9 Tips for Designing Virtual Events

Designing a virtual event that keeps the audience from multitasking — or worse yet, logging off — takes careful forethought. Experts share their top virtual event tips, such as avoiding static presentations and making attendees part of the action.
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What the Metaverse Will Mean for the Event Industry

Will the metaverse — a parallel universe of virtual reality spaces — end up transforming the landscape of events, or is the hype overblown? Technical producer and technology guru Brandt Krueger shares his predictions.
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Are Cities That Offer Big Financial Perks to Lure Events Hurting Competition?

Some destinations use large incentives to attract events with the promise of government-backed grants. Some detractors, however, argue that they’re ineffective — or so effective that they create unfair competition. Is there a place for so-called subvention as the industry edges towards recovery?
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Will a Net Zero Pledge Really Change the Business of Events?

With recent sustainability initiatives in the event sector, including the signing of the Net Zero Carbon Events Pledge at COP26 and others joining The Race to Zero, is the industry narrative towards the climate crisis changing, and will net zero be enough? 
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3 of the Most Innovative Booths at IMEX This Week

This year’s IMEX America represents the exhibition’s first return to an onsite event in two years. And that same span of time witnessed unprecedented innovation in event tech. How did exhibitors use this opportunity to provide a hands-on experience of their tech? 
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Is Interest in Hybrid Trade Shows Waning?

Despite visitors showing a lot of interest in attending hybrid events last year, there are some signs that attendee enthusiasm may have begun to wane. Does that mean the end of hybrid events?
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7 Big Reasons Not to Miss IMEX This Year

Meeting and event planners will be converging on Las Vegas for IMEX America in less than a week, and EventMB will be there. As IMEX’s official tech media partner, we’re here to give you the scoop on what not to miss.
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Why Event Planners Can’t Afford to Overlook Hybrid Attendees

The term “hybrid” is now commonly used to describe event formats that combine in-person and virtual experiences. While the concept of a hybrid event may be familiar, it raises an important question: Is there such a thing as a hybrid attendee?