Meetings and Events Industry News

News, interviews, and coverage of the meetings and events industry, from in-person events to hybrid events to online events.

Get even more news about the business of meetings and events at Skift Meetings.

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Targeting Event Attendees on Values, Not Demographics

David Allison, founder of The Valuegraphics Project, believes that demographics are an outdated marketing tool. In his view, the path forward lies in understanding people’s values, and it could even be the secret to bringing back in-person attendees.
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Top Trends Shaping Mobile Event Apps in 2022

Mobile technology plays a leading role in creating compelling hybrid event experiences. Understanding the key trends for mobile event apps in 2022 is a great starting point for selecting the right apps and working with providers in the most productive way.
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Event Contract Negotiations in 2022 Are a Whole New Game

Crafting the right attrition and cancellation clauses in event contracts is more important than ever. Despite continued uncertainty, planners can no longer count on the low rates and flexibility hotels offered at the height of the pandemic. Contract experts share their advice on how best to negotiate in the current climate.  
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The Tricky Dilemma of Excluding Russian Participation From Events

While the event industry’s reaction to the crisis in Ukraine has varied — ranging from statements of support to direct offers of employment for those affected — few global events have triggered this level of solidarity. Meanwhile, figuring out how and who to exclude in terms of Russian participation from events is proving difficult.
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Podcast: Empowering Women Through Mentoring

In this episode of the Event Manager Podcast, we discuss the power and value of mentoring women in the event industry. Our guests are Georgia Suttie, Venue Find Operations Manager at Agiito and Sophie Conlon, Events and Communications Manager at the University of Essex, both currently mentees of the Fast Forward 15 mentoring program.
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The Challenge of Managing Event Networking in the Metaverse

Metaverse events allow attendees to meet online in an embodied, 3D form. Can event organizers fall back on tried and tested face-to-face networking models in this brave new world? For now, new technologies will have to be met with novel approaches.
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Events and Artificial Intelligence: 2022 and Beyond

Artificial intelligence adoption has gained traction throughout the Covid pandemic. But what do these developments mean for the event industry, and could it relieve people altogether from the event planning process in the future?