Meetings and Events Industry News

In its research, EventMB identified five key planner trends when it comes to embracing a balanced hybrid event strategy with a mix of in-person, hybrid, and virtual events. This article is based on content included in the 2022 edition of the EventMB Virtual Event Tech Guide, a valuable resource for all event professionals.

This is a smart way to think about this new hybrid world of work: approaching travel as less of a transactional function and more as a strategy for developing company culture. Worth a read.

The Paris 2024 Olympic and Paralympic Games is using the latest digital twining technology. Interactive 3D models of key venues will be used by the organizing committee, TV broadcasters and other stakeholders.

Eye-catching branding, unique culinary offerings, and convenience make food trucks an attractive alternative to standard event catering. Now, increased attendee safety is an important asset as well.

Face-to-face gatherings are returning but the risk of last-minute cancellations remains a top concern of event planners. [

Even with Covid variants still emerging, the war in Ukraine still raging, and economic indicators still flashing trouble, many signs point to a swift rebound from the 2020 bottom for incentive travel. Part of the reason is pent-up demand after two years of travel restrictions and companies either slashing or completely cutting out travel reward programs. Another reason is corporate strategy adapting to today’s pressing economic realities.

To mask or not to mask, that is the question. Industry experts advise event planners to adhere to local health guidelines and pay attention to Covid infection and hospitalization rates. As mask and vaccine requirements are rolled back, what does this mean to event planners who want to make their gatherings as safe as possible.

Whether state-sponsored or rogue, cyber threats from Russia aren’t new. But they are newly worrisome as U.S. officials warn that the Kremlin may be readying a fresh spate of cyberattacks against the U.S. in retaliation for sanctions related to Russia’s invasion of Ukraine. Are events in Russian hackers’ cyber crosshairs?

For digital storytelling to be compelling, event planners do not necessarily need to use or rely on the latest technology. By finding new creative uses for existing tech, digital events can tell stories with impact. 

Face-to-face meetings and events are returning, but many of the employees who worked in the hospitality industry in 2020 are not around to greet them. Droves who have worked in travel, tourism, hospitality, and events have moved on to other workforce sectors.