Meetings and Events Industry News

The fire sale of virtual event company Hopin for a mere $15 million highlights the decline of the once-promising pandemic era unicorn, and raises questions about the future of virtual events in the broader events industry.

There is no more important focus of a meeting or conference than keeping attendees safe and secure. Destination Marketing Organizations can play an important role.

Another day, and another virtual event platform is closing down. This time it's communications giant Verizon that is giving up on virtual events.

Hopin has sold its core virtual event assets for pennies on the dollar. SEC filings confirm that RingCentral snatched them up for a measly $15 million, a far cry from Hopin's peak valuation of almost $8 billion.

The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

TED, focused on ideas worth spreading, transformed the way content is delivered at conferences. Event Strategist Nicola Kastner traveled to Vancouver to experience TED in April and is ready to share what she learned. 

Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo survey. 

Hyatt is a leading indicator of corporate travel, given how its 1,250 hotels and resorts are popular places to hold meetings and events. In good news, the company sees a revival.

Audience engagement at virtual and hybrid events is the key to success and the only way to do that is to focus on the wants and needs of the customer. It's all about putting the customer first and creating community.

A dress code helps set the event’s tone, standard, and mood while keeping the planner’s or manager’s vision. Here are some tips to communicate the proper dress code to your attendees and some creative and inventive examples.