Private Jet Services Face Identity Crisis
The need for hands-on, personalized customer service cannot be overlooked in private aviation, even as technology is disrupting the legacy business model.
Luxury
This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.
Why Do Europe’s Airlines Keep Dying Off?
Each airline failure, of course, includes a number of problems related to the specific business. In Europe, at least at the moment, many of the smaller players that found they could once eke out a living on the edge of the market are no longer able to do so.
The Athleisure Stretch Into the Billion Dollar CBD Market
Athleisure is a growing market, but brands still have to come up with ways to stand out from the pack. However, infusing workout clothes with CBD oil probably isn't the most viable way to attract long-term customers.
Luxury Can No Longer Exist Without Considering the Locals
Costa Rica is one of the few countries that considers social progress as a key metric of tourism industry success. That's why tourism industry entities, including luxury hotels, are encouraged to train and hire locals. Opportunities create a wealth ripple effect.
How to Evolve the Chain of Command With Hotel Management
Luxury hospitality can sometimes operate on an antiquated system when it comes to human talent. Here are some progressive thinkers shaking up structures and sacred cows, providing for a more meaningful guest experience.
Casper Won’t Rest Until It Becomes the ‘Nike of Sleep’
Casper wants to dominate all things sleep, but there are so many companies in the space that the mattress maker will likely struggle to win over the whole category.
Inspirato CEO Predicts Subscription Model Will Spur Followers in Luxury Travel
Introducing a subscription model to the travel industry could lead to a transformation in the way companies sell their products. On the other hand, it may be a challenge to get travelers to lock themselves into one brand over a period of time — unless, of course, there is an attractive perceived value.
Dear Travel Marketer, Intention Matters More Than Experience
Experience is passé. Today's top luxury marketers have moved on to a new way of looking at the customer journey. It's now about intention. High-end brands that can align their own intentions — beyond making a profit — with those of their customers have the potential to foster true-blue relationships.
Embracing the Role of Romance in Luxury Marketing
Romantic love and a night at the opera might seem the stuff of chick flicks and cheap paperbacks sporting Fabio’s bare chest. But one expert says luxury marketers should pay heed to both subjects if they want to build deep and lasting relationships with their clients.
The Future Is Female When It Comes to Wellness Adventure Travel
Empowerment, connection, and an adrenaline rush are drawing women to women-only wellness trips. The trend appears to have a few years of staying power, but smart marketing could make it last longer.