Luxury Travel Has to Make Sense of All 5 Senses
In the multisensory world of travel, it's surprising that it's taken so long for luxury operators to realize that appealing to all five senses is quite sensible.
Luxury
This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.
Case Studies in Wellness Tourism That Go Beyond the Spa: New Skift Research
Wellness tourism is here for the long term. Understanding what it is today can help stakeholders find their place in this booming sector.
What Luxe Hospitality Can Learn About Engaging the Senses From a Live-Fire Chef
The state of luxury is evolving and morphing. And the commonality of those who are forging resonant experiences is that they are looking outside of some of the tried-and-true formulas, mining heightened sensory territories that evoke something deeper in guests.
New Report: The State of Global Wellness Travel
We’re more connected than ever thanks to technology — but at the same time, it often feels like this connection hasn’t really amounted to much. Perhaps this ongoing search for connection — with nature, our communities, and ourselves — is what’s driving the rapid growth of wellness travel and tourism.
Sponsored 
Skift Trend Report:
The State of Global Wellness Travel
The massive growth of the global wellness tourism market How wellness tourism activities are blending the best of Eastern and Western cultures The wellness orientation of China and Southeast Asia…
Sponsored 
Can Fitbit Backed by Google’s Parent Take On Apple Watch?
If Alphabet does indeed buy Fitbit, it'll be great news for the tracking brand. To keep in step with Apple Watch, though, Fitbit will have to ramp up its innovation. Needless to say, Alphabet has its work cut out for it.
Defining a New Era of Wellness Tourism: Latest Skift Research
Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.
Small Luxury Rental Companies Seek Differentiation From the Big Guys
Luxury short-term rentals sit at the intersection of old-world hospitality, expert-led curation, and innovative new-world tech, but they'll need unique models to stand apart in the rapidly growing alternative accommodations sector.
Big Food Is Testing the Wellness Waters
Giant companies see the benefits of investing in wellness — and have enough money to take chances. But the wellness landscape, as we all know, is littered with fads gone bust.
Why Luxury Travel Brands Don’t Make the A-List
When it comes to keeping up with the Joneses, luxury travel brands are falling behind. The value of brands from fashion, automotive, and financial services sectors is far stronger than those from hospitality and travel.