Hotel News

As Oyo eyes an IPO, its pivot to premium and self-serviced hotels shows where the money is, with higher occupancies, better ratings, and a clearer path to investor confidence.

Japan's Seibu Holdings will buy Ace Group International for $90M, acquiring the Ace Hotel brand and creative agency Atelier Ace.

Japan's SPW gets Atelier Ace's design DNA and operational polish in the lifestyle segment. Ace gets deep pockets to support development and 2.5 million loyalty members to help with distribution.

Marriott International's Fairfield by Marriott brand reaches 150 combined open and pipeline hotels in Greater China, growing 50% in just over a year.

Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads.

Treebo’s decision to spin off Hotel Superhero signals a bolder tech bet as it aims for a standalone revenue stream and broader customer base beyond its own hotels.

Recent openings in Hong Kong, Qingdao, and Osaka have seen Hilton surpass 160 trading hotels across its luxury and lifestyle categories in Asia Pacific. (Minus one that got torched in Kathmandu and needs repairs.) Plus, more hotel deal and development news.

By doubling down on lifestyle hotels and conversions, Hilton looks to give owners quicker returns and travelers more local flavor.

Activist investor Tarsadia Capital sent a letter to the Board of Directors of Sunstone Hotel Investors calling on them to maximize value for shareholders. Plus, more deal and development news.