The sale of EasyHotel underscores how hard it was for the brand's founder to replicate his success with airlines in the hotel world. It also reveals one real estate investor's faith in budget hotel investments in Europe.
Marriott's revised outlook for 2025 has one overriding theme: Executives believe that U.S. and international travel spending could stay fairly resilient this year despite the shocks of the tariff war.
Typically, in mergers, the bigger fish swallows the smaller one, stamping its quirky innovations into corporate conformity. This deal is attempting something different.