Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?
Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.
Sean O’Neill is Skift’s Senior Hospitality Editor. Sean’s forte is reporting, and he’s broken multiple hotel industry scoops. He has also conducted 1:1 interviews on stage with the CEOs of Marriott, Hilton, IHG, Hyatt, and Wyndham.
Wyndham Signs 60 New Extended Stay Hotels in North America
Wyndham Hotels & Resorts said on Tuesday it had signed 60 more hotels for its Echo Suites Extended Stay by Wyndham brand in the U.S. and Canada.
This Boutique Hotel Isn’t Your Parent’s Beach Getaway
Millennial and Gen Z designers just opened a boutique in California that may overturn assumptions about beachside hotels. Plus, its web-based app hints at what next-gen guests expect in service.
Hotels Are Set to Report Earnings. Here’s What Analysts Expect.
Analysts at investment banks expect to hear broadly upbeat news from public hotel companies in the next few weeks, even though company revenues haven't returned to 2019 levels.
Accor in Talks for Takeover of Events Organizer Potel & Chabot
This minor move will make Accor the single shareholder in an events specialist it had jointly owned. Several of Accor's recent moves feel like watching a homeowner fix up a house to make it easier to sell at a future date.
Sales of U.S. Hotel Assets Sagged in First Half 2023
Hotel owners have balked at doing deals as interest rates have risen. But the deal drought may end soon. Plus, more from this week's news about hotel development worldwide.
Emburse Buys Tripbam in Corporate Travel Tech Mash-Up
This deal is a nice landing for the startup Tripbam, which helps travel managers track prices. The giant in corporate travel software, SAP Concur, needs to watch its back as upstarts like Emburse become assertive.
Marriott to Bet on Gaming With MGM Resorts Loyalty Program Tie-Up
Expect other hotel companies to wager on gaming soon. After all, if airlines have code-shares and interlining agreements, why can't hotels and gaming companies, too?
Hotel Execs Face New Reporting Challenge. Here’s What They Need to Know.
What's keeping hotel executives up at night these days? For some, it's looming reporting requirements for sustainability.
Hotel Lobbies Get Glow Ups as Lighting Becomes Central to Design Innovation
Funky furniture and art grab all the glory in hotel design talk on Instagram and TikTok. But lighting has under-appreciated importance. This example of a lighting refresh at this Dominican Republic resort could offer broader lessons to the sector.