Meghan Carty

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

For luxury travelers, an experience in itself is no longer enough. The personal fulfillment and self improvement one gains from an experience are taking precedence, and luxury brands can help travelers reach this goal.

WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.

Smartly, Priceline has shown no shame in capitalizing on the China opportunity through minority-stake investments. It works both ways, too. Numerous local players want a piece of China's exploding outbound travel business. That means investments in western assets. Subscribe to our Skift Research to know more.

Despite Airbnb’s precipitous growth in the travel industry, our latest survey results show that the company still has lots of room for growth among U.S. travelers.

The data collected from our second annual Experiential Traveler Survey presents a deep dive into the mindset of the modern traveler. We dig into their values, attitudes, travel behavior, and more.

The upcoming 2018 Experiential Traveler Report will present a deep dive into the mind of the modern traveler. Here's a sneak peek of our survey results.