Luke Bujarski

Get even deeper insight into the travel industry with two new products from Skift Research.

Europe is finally warming up to the American-style, risk big and risk early venture investment culture that has given birth to so many tech megabrands out of Silicon Valley.

If content marketing is all about storytelling, then "travel" should be about the easiest vertical to storytell around. That is, unless, you have every other destination, hotel, and airline telling the same story.

Skift Research is launching a new product for our growing subscriber community. Our Analyst Sessions will feature insights and opinions from our seasoned bench of analysts, editors and special guests ready to debate the big questions about the future of travel.

Professionally-managed and do-it-yourself rentals are two very different types of hospitality businesses. Airbnb lit the spark, but there's still plenty of room to grow and to gain market share.

Sophistication and adoption of back-end technology on the supply side is getting to a point where the big players in online travel are taking the tours and activities segment seriously. It's an expanding growth opportunity for new and direct revenue streams across the entire traveler journey, beyond core transport and accommodations products.

In a good year, American families spend as much as $150 billion on travel, according to our most recent market sizing estimates. It's a huge yet often misunderstood opportunity. Knowing what makes families tick, i.e. their motivations and obstacles to travel, as well as preferences for different types of experiences, is of paramount importance for travel marketers, especially in this era of personalized and bespoke travel.

Whether Ctrip overpaid or underpaid is irrelevant. They needed a meta site to position itself as a global player in online travel. The implications for the future of search and travel are huge.

Slim margins and complex technology have turned travel metasearch into a contact sport. Identifying the winners and losers in this space takes a keen understanding of the economics and mechanics that power these businesses. Luckily, we've produced the definitive resource for understanding and forecasting the trend lines.

The very nature of investment in the travel startup space remains complicated. A lot of hype but also plenty of opportunity and big payouts for those who can bring together the right tech, the right user experience, for the right market segments. This report delves into what has worked and what investors should be paying attention to moving into 2017.