Faye Chiu

Thanks to the wellness movement, both airlines and airports are upping their healthy offerings, and not just for elite travelers. Whether or not the meditation apps and relaxation suites they're increasingly offering is actually making a difference, though, is up for debate.

This week in hospitality news, Marriott announces dynamic pricing for its Bonvoy loyalty program, and hotels get in on the wellness movement with ways to improve a good night's sleep for its guests. Plus the latest Skift Research takes a deep dive into the short-term rental ecosystem.

As our Skift Megatrend 2019 forecasted, wellness is the new hook in travel marketing, and it's been gaining speed. The rise of wellness culture has made caring about sleep cool — and since weariness is a top complaint of travelers, it's good business sense that the hospitality industry is upgrading its sleep offerings.

This week in hospitality news, we investigate how Airbnb has gone professional, weakening its core brand identity in the process. Plus. Booking gives big hotel brands a break on resort fees and the Middle East contemplates a new business strategy to fill empty hotel rooms.

This week IHG CEO Keith Barr lays out a plastics plan and Vacasa nearly doubles its inventory by acquiring Wyndham Vacation Rentals. Plus The St. Regis keeps itself looking spiffy, thanks to the singular talent of an upholstery specialist.

This week in hospitality news, Marriott and Emirates are the latest to launch a loyalty partnership, and we compare Hilton and Hyatt's brand strategies in China. Meanwhile, Wyndham has big plans to grow La Quinta in the U.S.

This week in hospitality, Marriott feels the heat as the District of Columbia sues it over resort fees, Airbnb bows to pressure from European regulators and revamps display pricing, and ranchers cash in on the luxury traveler's search for solitude.

When your brand is all about high-quality, custom-crafted crystal, you'd better be sure that the message shines throughout any product extensions. To uphold and safeguard Baccarat's identity, enter the glass attendant.

Club Med has finally committed to long-overdue expansion into sub-Saharan Africa. It’s good news for South Africa’s tourism prospects and introduces the brand to an untapped African market.

The good news is that the Sunshine State’s official tourism marketing body can continue operations. The not-so-good news is that it’s only a one-year reprieve — and on a slashed budget, at that.