Many would argue that it's easier for travelers to find the perfect meal while traveling. While that may be true, there are also many more options and types of dining available to the average traveler in 2016 that wasn't around a decade ago and there's a sweet spot for startups to learn about dining tastes to find the best possible meal for each traveler.
Travelers should settle in to see lot more advertising from travel brands on social media than they probably already do. That's not necessarily a bad thing provided the ads aren't stoic and connect with content marketing plans both on and off social.
Travelers will never tire of experiences that get them closer to food and people in a city and apps using the VizEat model have taken off with locals as much as they have with travelers.
Many travel brands argue that they're all about helping travelers explore destinations from new angles that get them into local lives and surrounded by local communities. Traveler behavior definitely reflects this to some extent in cities throughout the world, but many brands' social media channels don't echo these scenes and instead push safer shots of familiar destinations.